JuJe. Conversion Factory – Rock, 2019.
The Conversion
Factory is an ongoing enterprise by JuJe Collaborative (Julie René de
Cotret & Jefferson Campbell-Cooper).
The Rock is a three-part
operation.
A. Project Rock Extraction (rocks to cities) is the featured video.
The
logistics of the extraction process are determined by the nature of the
matter represented, rather than the material used to produce the
representation.
The extraction will be performed in two stages; the rock will first be dislodged, and then withdrawn.
B. Project Rock Processing
C. Project Rock product-by-product