JuJe. Conversion Factory – Rock, 2019.

The Conversion Factory is an ongoing enterprise by JuJe Collaborative (Julie René de Cotret & Jefferson Campbell-Cooper).

The Rock is a three-part operation.

A. Project Rock Extraction (rocks to cities) is the featured video.

The logistics of the extraction process are determined by the nature of the matter represented, rather than the material used to produce the representation.

The extraction will be performed in two stages; the rock will first be dislodged, and then withdrawn.

B. Project Rock Processing

C. Project Rock product-by-product